UOVO LAB
VISUAL PLAYGROUND

Hypno

The next generation of bleach

/ We made this brand new image for Hub 1922 and Rudolf Group on the jeans’ bleaching topic: 

a micro-world of trousers/mountains that get bleached with an eco-friendly process.

/ The image is almost totally real, made with a scale model as a base, everything handmade, as we like.

The rest is just jeans’ mountains and magic.​​​​​​​

Making of

Behind the scenes