UovoLab X Leagel S.r.l
Leagel is a company based in San Marino that operates in the food sector, particularly in the world of artisanal gelato. For several years, we have been involved in creating some of their specialized recipe books, as well as handling photo shoots and communications, always aiming to bring a touch of originality and craftsmanship.
This time we were asked to create a leaflet for FRUITY AND VEGGY, the line of vegan ice cream flavors made from fruit and vegetables. To do this, we created several handmade artworks with real fruit and vegetables, playing with positive and negative space to form at times the stylized ice-cream cone shape, at times the typographic elements, all combined with custom-made calligraphy. This is how the new leaflet and advertising poster were born!
